Online Shopping In Kenya
Have you bought any item online recently? You might have purchased or not, but I bet you know a thing or two about online shopping. So, what is online shopping about? As the name suggests, it means buying products online. Instead of walking to a shop to buy your preferred product, you browse a website offering the item you want and make an order.
This form of shopping has gained traction in Africa especially after the success of Amazon in the global market. In Kenya, ecommerce is still small but is slowly and steadily growing. We can attribute this growth to the rapid penetration of internet and adoption of smartphones. This enables a large number of Kenyans to access the few local ecommerce sites available.
Online Shopping stats in Kenya
A recent study by Daily Nation showed that 1 in 4 Kenyans shop online. This is quite a high number given that millions of purchases are made every month. Capital FM also reported that ecommerce accounts for 6% of purchases made in Kenya. From these stats, it is apparent that more Kenyans are buying online contributing to the steady growth of the ecommerce industry.
But why are so many Kenyans abandoning the brick-and-mortar retailers for online shopping? It seems that buying online has more advantages than offline shopping. Here are some of the advantages:
Advantages of Buying Online
Convenience. This is the biggest perk of buying online. Can you buy your favorite denim jeans from your house? With ecommerce, you only need a device connected to the internet to do so. You don’t have to queue or wait on customer service agents to help you when making a purchase. Online stores enable you to shop 24/7 wherever you are.
Better prices. Often, online stores offer better prices and deals than retailers. This is mainly because the products in stock come directly from the manufacturer or seller. Also, ecommerce sites offer amazing discounts. This means you can buy an item online at a relatively lower price compared to a physical store.
Wide variety of products. Online stores have a large inventory of products. You can get products from different sellers in one place. Whether you want local brands or international brands, you are most likely to get them in any ecommerce site. You can buy from any online retailer without being limited by location. Also, most of the products come in different colors and sizes. You are spoiled for choice.
Reduced expenses. When we go out shopping, we tend to spend beyond our budget. Think of the expenses you incur while you are shopping; from transportation to eating out. With online shopping, the only expense you incur is the payment for the goods you order.
Price comparisons. It’s a habit for customers to research products and their prices before buying. Maybe you do this too. To do this while buying online, you just have to check various ecommerce sites and the prices they are charging for the product you want. This can give you a clear insight into the prices to expect and help you make an informed decision.
Related: Guide to Buying Online in Kenya
There you have 5 key reasons why you should consider online shopping over conventional shopping. If you are looking to purchase something online, we have a wide variety of electronic products that may suit your preferences and budget.
Start Buying Online Today.